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Recruiting preparation · Upstate SC, the Carolinas & Georgia

Know what to collect. Get organized. Be ready to share.

Guided Recruit helps your family gather the right information, organize your athlete's materials, and build a personal recruiting website, with clear next steps as they grow.

Guided setup and your athlete's website: $500. Add a highlight reel for $250.

Tell us about your athlete See how it works

No payment today, and you don't pay the balance unless you love the preview. John reads every inquiry and replies himself. Soccer first; other sports as our checklists are reviewed.

Why one personal website

One link. Everything a coach needs. Yours to keep.

A finished page does a specific job for a family, and it is why the collecting is worth doing.

  • 1
    One link you can email any coachIn the first email, in the signature, in a tournament note. The same address for every season.
  • 2
    Your athlete's own name, as the addressA standard domain such as FirstLast.com, registered to your family, transferable, yours.
  • 3
    Film, facts, academics, story, schedule and contact in one placeA coach finds the reel, the position, the class year and a way to reach you in about thirty seconds.
  • 4
    Password-protected if you want itPublic, gated with a code, or private, field by field. Many families start gated and open the page when outreach begins.
  • 5
    Shows preparationA clear, current, well-organized page communicates that the family has done the work.
  • 6
    Stands apart from the standard profilePlatform profiles share one template. This is your athlete's own page, and it links out to those profiles.
  • 7
    Updates behind the same addressNew film, new stats, new season. The link a coach saved last year still works.

It complements, and does not replace, a college's own questionnaire or preferred platform. We never claim a page by itself produces offers or replies.

John McKillop
Who builds it

John McKillop

Physician by training, soccer parent, founder of McKillop Creative in Greenville, SC. I built the first two recruiting pages by hand, for my daughter and for a friend's daughter, and I finish and launch every page personally.

MD, MUSCDavidson CollegeFather of fourGreenville, SC
More about John and what's real so far →
You don't pay unless you love it.You see your athlete's page as a private preview first. The balance is due only after you approve it, and if the preview isn't right we revise it before you decide. $99 starts the work and is credited to your package.
1
One authoritative recordEverything in one place, updated behind the same link for seasons
2
Instructions at the moment of needHow to get film out of Hudl or Veo, exactly when that step comes up
3
A real person finishes itJohn reviews and launches every page. Greenville-based, by video call anywhere
The parent problem

Most families stall on the same three questions.

Not because they aren't trying. Because nobody handed them the list, the film lives in three accounts they can't open, and every article assumes a different grade and a different sport.

“What do we even need?”

Direction

Which facts a coach reads first, which film matters, what a sophomore should collect versus a senior. You get a prioritized list with a reason for each item.

“Where is any of it?”

Collection

Film sits in a coach's Hudl, a club's Veo, a phone. We show the authorized way to get each piece and keep it in one workspace.

“What comes next?”

Planning

A page is a start, not the end. Stage-based goals through high school, two check-ins a year, and a record you keep adding to.

Candidly:gathering takes a few hours of a parent's time. Our job is to make those hours focused, in the right order, with nothing collected twice and nothing collected that a coach won't read.
How it works

Five connected steps, from first list to next season.

Each step says what your family does and what we do, so nobody waits on nobody.

1

Direction

A short intake by sport, position, grad year and readiness produces a prioritized checklist with an owner and a reason for every item.

YouAnswer a few questionsWeBuild the list and the plan
2

Collection

Manageable requests with examples: which three clips, how to export them, what to ask the coach, in the words to use.

YouGather in short sessionsWeInstruct, remind, chase blockers
3

Organization

One athlete record and a visible checklist. Completed, missing, and who is waiting on whom, all in one place.

YouConfirm each factWeKeep the single record
4

Presentation

A personal-domain website, help completing supported athlete profiles, and an optional highlight reel from your selected clips.

YouApprove the previewWeFinish, review, launch
5

Planning

Scheduled check-ins, update rounds, and stage goals so the record grows as the athlete does. No scramble senior year.

YouMark moments as they happenWeUpdate behind the same link
See the checklist Demo

What the next three steps look like.

Pick a sport and a stage. This is a scripted example of how the plan changes, not your account. The real checklist is built from your intake and your athlete's actual materials.

Your next three steps

    Owners: Parent Athlete Coach Guided Recruit. Dashed boxes are waiting on someone else; the plan says who.

    The deliverable Sample · fictional athlete

    A page a coach can read on a phone in thirty seconds.

    Scroll the sample. It is built in the same layout as our finished pages, with a made-up athlete and placeholder photos so that no real student's information is on a marketing page.

    • Name, sport, position, grad year, school, club
    • Film first, autoplay off, direct reel link kept
    • Essential facts and an academic summary
    • Labeled clips with context
    • The athlete's approved story
    • Stats and honors, with sources
    • Coach's corner, with consent only
    • Upcoming schedule, with privacy controls
    • Contact approved for public or gated view
    • Links to Hudl, Veo, official rosters
    • Last updated, privacy options
    • Your athlete's own domain
    Open the full sample page ↗Ask about yours

    The first two real pages were built by hand for a Greenville family and for John's own daughter. Both are private at the families' request, and we will only ever show a real athlete with written permission and the family's review of the final treatment.

    Meet Scout Scripted example

    A patient guide that turns an answer into the next step.

    Scout is the guide inside Guided Recruit. It explains what a coach needs, shows how to get a missing item, and proposes facts you confirm with a tap. Below is a scripted example of a real kind of exchange.

    Scout · scripted example
    Our club films with Veo but I can't get any video out of it. Do we need a Hudl account too?
    ScoutYou don't need a second platform to get started. Veo player profiles need an active account with the Player role, and the club's administrator manages those roles. The authorized route is to ask the club admin for a shareable highlight or match link, or to add your athlete with the right role.Source: Veo help center (help.veo.co), reviewed for this answer. Rules can change, so we re-check before relying on them.
    ScoutI can draft the one-line request to your club admin and add this to your checklist as a step for you, so the page build isn't waiting on it. Want me to?
    Yes. The club is Piedmont Harriers, ECNL-RL.
    ScoutAdded. I've noted the club from what you typed; keep it or drop it in the panel. While that link is pending, the next useful thing is your athlete's story: four short prompts, in their own words.

    What Scout did with that

    Checklist step added · owner: ParentAsk the club admin for a shareable Veo link or the Player roleDraft request ready to copy. Dependency: coach-controlled access, coordinated, never bypassed.
    Scout heard this · keep it?Club: Piedmont Harriers · ECNL-RLSource: from what you typed. Nothing is saved until you confirm.
    KeepDrop
    Next useful stepThe athlete's story, in their wordsPrompts: what do you contribute that film misses? Why do you play? What happened after a hard loss? What matters outside sport?
    Cites approved sourcesAnd says so when it finds nothing.
    Never claims to have watched filmOr opened a page, or verified a number it didn't.
    Never evaluates your athleteNo levels, no rankings. That stays with coaches.
    Asks before anything is savedFacts are proposed; you confirm. Nothing publishes without the parent's approval.

    Scout's guided intake is live today: try it with your own athlete's facts, free, no account, and see a private draft page build as you go. Answers from a reviewed knowledge library are Coming later.

    What's included

    Guided preparation, a finished page, and a plan.

    Each item is labeled with how it's delivered today. We would rather tell you John does something by hand than imply software does it.

    1
    Live now

    Guided intake & prioritized checklist

    Scout asks only what's useful now, by sport, position and grad year, and turns what you paste into facts you confirm.

    2
    Done by hand by John

    Collection instructions & workspace

    A shared folder and a checklist set up for your family, with instructions delivered at the step where you need them.

    3
    Done by hand by John

    Personal-domain athlete website

    Built from your confirmed record in a proven layout, finished and reviewed by John, launched on a standard domain in your family's name.

    4
    Done by hand by John

    Up to 2 athlete profiles set up

    Setup or completion of supported platforms such as Hudl and Veo, where your athlete is eligible. Coach-controlled access is coordinated, not bypassed.

    5
    Done by hand by John

    Check-ins & update rounds

    2 structured progress reviews and 2 assisted update rounds in the included year, plus stage-based planning prompts.

    6
    Done by hand by John

    Optional highlight reel

    Up to 20 family-selected clips, athlete identified at the start of each, opening and closing cards, 1 revision round. $250 with any package.

    Live now works in software today  Done by hand by John a person does it, and that's how we deliver it  Coming later not offered yet
    Pricing

    Two numbers to know. One longer option if you want it.

    Start with Guided Recruiting Launch at $500. Add the reel for $250. Families who want the whole high-school arc planned can choose three years at once.

    Founding pricing. Online checkout isn't open yet. Tell us about your athlete, John replies personally, and if it's a fit he sends an invoice: $99 to start, credited to your package, with the balance due only after you approve your page preview. You don't pay the balance unless you love it. No subscription. Terms and privacy policy are provided before any payment.
    Start here
    Package
    Guided Recruiting Launch
    $500 one time

    $99 deposit credited · $401 balance after preview approval

    • Guided intake and prioritized checklist
    • Collection instructions and workspace
    • Personal-domain athlete website, human-finished
    • Setup of up to 2 supported athlete profiles, where eligible
    • 12 months of guidance, website and standard domain service
    • 2 check-ins and 2 assisted update rounds in the included year
    Ask about Launch
    Package + reel
    Launch + Highlight Reel
    $750 one time

    $500 Launch + $250 reel · $99 credited · $651 balance after preview approval

    • Everything in Guided Recruiting Launch
    • Initial highlight reel from up to 20 clips you select
    • Athlete identified at the start of each clip; opening and closing cards
    • Order suited to sport and position; strong material early
    • Shareable export, placed on the website; 1 revision round
    • Length set by sport and footage, not forced to a minute
    Ask about Launch + Reel
    3 years, paid once
    Three-Year Recruiting Journey
    $1,249 vs $1,348 separately

    Launch + Reel plus two annual updates, 36 months of service. Saves $99. $99 credited · $1,150 balance.

    • Everything in Launch + Reel
    • Two check-ins and two update rounds every included year
    • One reel refresh in year two and one in year three
    • Term starts at launch and ends on a stated date
    Ask about the Journey
    Annual Recruiting UpdateAfter the included first year: another 12 months of website and domain service, guidance, two check-ins, two update rounds, and one refresh of an existing reel (up to 10 replacement clips).
    $299/year
    Basic Website ContinuityKeep the site and standard domain live with technical maintenance only. No guided reviews, update rounds or reel editing.
    $99/year

    Service terms start at website launch, not at first login, and end on an explicit date; allowances are per service year and don't roll over. A standard domain is included within a stated registration allowance; premium domains cost extra with your approval. Third-party platform subscriptions, filming, and searching full games for plays are not included; the reel is cut from clips your family selects. Renewal is explicit, never automatic. Capacity is about 5 finished pages a week while we measure the real pace, so a few families at a time. Guided Recruit prepares and presents materials; it does not guarantee admission, scholarships, coach responses, recruitment or roster placement, and it does not evaluate an athlete's competitive level.

    Referral benefit Proposed terms

    Bring another athlete. Earn $100 back.

    5 qualifying referrals can cover your $500 setup entirely.

    Each distinct new athlete who buys a full-price individual package earns the referring family $100, applied to their package balance or refunded against what they paid, up to $500 across the whole term of their package.

    1$100
    2back
    3back
    4back
    5$500 cap

    Share templates always say the referring family earns a reward. Full terms are published before launch.

    Who qualifies
    1. The referrer is a paying family with a qualifying package.
    2. Each distinct new athlete purchasing a full-price Guided Recruiting Launch, Launch + Highlight Reel or Three-Year Recruiting Journey earns one $100 reward.
    3. No reward for reel-only purchases, renewals, self-referrals, duplicate accounts for the same athlete, or discounted school and team packages.
    When it pays
    1. Attribute the referral before purchase; a documented correction is allowed for a genuine attribution error.
    2. The reward becomes eligible after full payment and 30 days after the referred athlete's website goes live, absent cancellation, refund or dispute.
    3. Applied to the referrer's unpaid balance, or refunded against the original package payment if already paid.
    The cap, and what doesn't stack
    1. Maximum $500 per referring athlete's original package across its entire term, not per year, and never more than was actually paid or owed.
    2. At 5 referrals a $500 Launch is fully offset; a $750 package effectively costs $250. Editing and future service don't become free.
    3. No stacking with school or team rates or other discounts unless approved in writing.
    Schools, clubs & teams

    A five-athlete pilot for your program.

    A defined preparation process for the athletes who are serious about playing in college, finished materials by a shared deadline, and less administrative load on your coaches. Not a scholarship promise, and never presented as one.

    • Start with five athletes across the school; expand to a flexible annual allocation across sports if it earns it.
    • One coordinator, one shared template, common deadlines. Each family keeps its own private account and materials.
    • School staff see consented checklist status, not full athlete records.
    • School-funded, shared-cost, and school-endorsed family-paid models are available. Pilot pricing is quoted, not posted.
    • A recruiting-night session for parents can be included and scheduled.
    Request a pilot conversation

    Where we work

    Based in Greenville, South Carolina. In person across the Upstate, and by video call across the Carolinas and Georgia. The process travels; the deliverable is a link.

    GreenvilleSpartanburgAndersonClemsonAshevilleCharlotteColumbiaAtlantaAthensAnywhere by video

    Soccer first. Basketball, baseball and softball, volleyball, football and lacrosse as position checklists are reviewed by people who know each sport.

    John McKillop, founder of McKillop Creative, Greenville, South Carolina
    John McKillopFounder · McKillop Creative LLC
    Physician by training · soccer parent · Greenville, SC
    Who's behind it

    A soccer parent who builds things for a living.

    I'm a Greenville-based physician who stepped back from medicine to raise four kids, and to build. Writing a novel, standing up my own online store, launching client websites and wiring the software behind them turned into McKillop Creative. Guided Recruit began as the recruiting page I built for my own daughter, then the one I built for a friend's daughter, and the questions every other parent on the sideline asked about them.

    Medicine made me a systems thinker: understand the whole process, find where it breaks, fix it carefully. Recruiting preparation breaks in the same places for every family, so that is what this service is organized around. Every page ends with me: I read the record, fix what a machine gets wrong, and launch something a coach can read on a phone.

    A graduate of Davidson College and the Medical University of South Carolina, I'm also a novelist, a portrait artist, and co-founder of the Medicinal Whiskey Charity, a Greenville nonprofit that has helped raise about two million dollars for pediatric care. A real neighbor, not an agency.

    Medical Doctor, MUSCDavidson CollegeFather of fourBuilder & shipperPublished authorCharity co-founderGreenville, SC

    What's real so far, plainly

    • Two finished recruiting pages, built by hand: one for a Greenville family, one for my daughter. Both private at the families' request.
    • What that family told me was the unmet need: getting the film collected, and understanding the process. That is what this service is built to do.
    • No customer counts, no outcome statistics, no recruiting testimonials yet. When real families agree to be quoted, you'll see them here with their permission, and not before.

    “John took something that felt impossibly technical and made it completely effortless. He understood exactly what I needed and delivered it at a price I couldn't believe.”

    Grace P. Pouch, author of Savoring Childhood, Greenville, SC. About a website project with McKillop Creative, not a recruiting client.
    Questions

    Straight answers.

    Do we need footage already?

    No. An early-stage athlete can open an account with no film. You get the collection plan and the “mark the moment” habit so the right clips exist by the time they matter. A reel is only cut from clips your family selects.

    What if we have Hudl or Veo?

    Keep it. Your page links to the profiles a coach already uses, and we help set up or complete up to 2 supported profiles where your athlete is eligible. Access is usually controlled by a coach or club admin; we draft the request and coordinate it. We never bypass it.

    How much work do parents do?

    A few focused hours: answering the intake, gathering a photo, film links, the facts you want shown, and the athlete writing their story. Our job is to make those hours ordered and specific.

    Who chooses the clips?

    Your family does, with position-specific guidance on what to look for. We cut the clips you select. Searching full games to find plays is a different service and not included.

    Can the athlete's page be private?

    Yes. Public, gated with a code, or private, decided field by field, and enforced on the server, not just hidden on the page. Many families start gated and open the page when they begin outreach.

    What if a coach's invitation is delayed?

    The page can launch while a non-critical profile is still pending. The checklist shows who is waiting on whom, so a coach's delay never looks like our production time.

    What exactly is in the $500?

    Guided intake, prioritized checklist, collection instructions and workspace, the personal-domain website finished by John, setup of up to 2 supported profiles, and 12 months of guidance, website and standard domain service with 2 check-ins and 2 update rounds. The reel is $250 more.

    Is this a monthly subscription? What renews?

    No monthly subscription. After the included year you can choose the Annual Recruiting Update at $299 a year, or Basic Website Continuity at $99 a year to keep the site live with maintenance only. Renewal is explicit, with reminders, never automatic.

    Who owns the domain?

    Your family. A standard domain is registered in your name within a stated allowance, and it's transferable. The content is yours to export.

    What happens if we stop?

    The term runs to its stated end date. After that the site can continue on Basic Website Continuity, or you take an export of your content and the domain stays yours. Retention, deletion and refund terms are in the written service terms provided before payment.

    Are paid platform subscriptions included?

    No. Hudl, Veo, recruiting-platform subscriptions, filming, and premium domains are third-party costs. We tell you which ones matter for your sport and which you can skip.

    Can we update the page?

    Yes. Updates are bundled into assisted rounds: you send the changes, you see a before-and-after, you approve, we publish and keep a rollback. Fixing our own mistakes never uses one of your rounds.

    What if we don't like the page?

    You see it first. Every page goes to the family as a private preview, with a revision round before anything launches. The balance is due only after you approve it; if you don't love it, you don't pay the balance. The written terms you receive before any payment spell out how the $99 to start is handled.

    Does this guarantee recruitment?

    No, and anyone who says otherwise is selling something else. We prepare and present your athlete's materials well. Admission, scholarships, coach responses and roster spots are decided by coaches and colleges. We also never rate an athlete's level.

    How do referral rewards work?

    $100 per qualifying new athlete, up to $500 across your package term, eligible after full payment and 30 days after the referred page goes live. Details are in the referral section above; final terms are published before launch.

    What do you collect about my child, and who sees it?

    Only what a recruiting page shows: name, class year, school and club, film, stats, honors, academics as you choose to show them, and a parent contact. Never a home address, transcript, government ID, eligibility number or medical information. The account belongs to the parent; the athlete approves their own story. One family's record is never visible to another.

    Is Scout a person?

    No. Scout is an AI guide inside the service, built to explain, to help you collect, and to point to the next step, with sources. It isn't a coach, it doesn't evaluate players, and it never publishes anything. A person, John, reviews and launches every page.

    Start the conversation

    Tell us about your athlete.

    No payment today. Say who they are and where you are in the process; John replies personally with whether it's a fit, what to collect first, and the next step. Schools and clubs: ask for a pilot conversation the same way.

    1
    A real reply from JohnNot an auto-sequence. Expect a short, specific answer.
    2
    Nothing sensitive askedNo address, transcript, ID or passwords, now or in intake.
    3
    Or reach out directlymckillopcreative@gmail.com · 864.704.7728 · Greenville, SC

    We use what you type here only to reply to you. It isn't shared or sold. Please don't include anything sensitive; we'll never ask for it.